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Elements and Performance Criteria

1. Plan and organise marketing and promotional activities
   • Plan and schedule activities in accordance with the marketing plan or other organisational systems
   • Identify, analyse and incorporate relevant market information into short-term planning
   • Develop and implement detailed action plans for promotional activities at the appropriate time to address all operational details
2. Undertake a general public relations role
   • Establish and conduct relationships with industry and media colleagues in a manner that enhances the positive image of the organisation
   • Use networks to assist in the implementation of promotional activities
   • Develop promotional resources in appropriate formats where required, ensuring accessibility for customer colleagues with special needs
3. Review and report on promotional activities
   • Prepare reports in accordance with the organisation's marketing policy and required timeframes
   • Present market intelligence in a manner which provides clear and concise information to those responsible for sales and marketing planning
   • Make informal reports to relevant colleagues to maximise opportunity to meet team targets
   • Review all activities in accordance with agreed evaluation methods, and incorporate results into future planning
   • Agree to evaluation processes through consultation and negotiation

Required Skills

Required skills

planning and organisational skills in relation to marketing activities report writing skills for the development of marketing reports

Required knowledge

key marketing principles indepth knowledge of organisations productsservices industry and market knowledge including customer trends and preferences and industry marketing and sales networks including ebusiness options knowledge of sales and marketing principles and ability to interpret a marketing plan general knowledge of a range of promotional activities and accessibility issues that need to be considered eg layout of materials to assist the visuallyimpaired legal issues that impact on the planning and organisation of marketing activities

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	The following evidence is critical to the judgement of competence in this unit coordinating and organising a number of marketing or promotional activities logical and thorough activity planning including development of supporting organisational systems knowledge of marketing principles and their application to practical workplace contexts
Context of and specific resources for assessment	The assessment context must provide for practical demonstration of skills through the planning and organisation of marketing activities for a specific projectevent interaction with others to reflect the consultative aspects of the unit assessment conducted over a period of time so that all aspects of the unit can be assessed eg the planning and conduct of activities
Method of assessment	Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include evaluation of marketing activities planned and conducted by the candidate evaluation of marketing reports prepared by the candidate detailing the way in which an activity was planned and conducted case studies to assess ability to apply methodologies to different situations oral or written questioning to assess knowledge of marketing principles review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate Assessment methods should closely reflect workplace demands and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling
Guidance information for assessment	Assessment of this unit requires access to resources for the conduct of marketing activities

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Issues to be considered when developing marketing plans may include:	administrative and procedural requirements availability of promotional materials budget availability contracting of other services equipment requirements maximising access for those with special needs objectives and nature of the activity possible cooperative approaches potential e-business opportunities public relations implications staffing requirements strategies to ensure maximum benefit travel arrangements
Promotional activities may include:	advertising display and signage initiatives familiarisations industry and public relations activities limited product development market research

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